Introduction Competition Check
SpyFu is among the feature rich tools, but likely has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Competition Check
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between each of my opponents. The five keywords I used were electronic marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for a single keyword revealing how SpyFu does the most granular investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on price, which might or may not be important to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competition Check
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you may also see a chart which goes back over a period of a couple years showing the general amount of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your own use. As you can see I am on the ads tab but the options are comparable once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competition Check
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way as a search: You enter a location, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and available contact information that may be exported into your CRM or direct management system of that site. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of businesses. Users can download the templates from the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin tracking that reports back together with weekly domain positions and keyword position changes. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a one time report or a monthly report.
That Type of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways to gain an SEO edge on the competition. Competition Check
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view sections , time-of-day visitors, and behavior.
Keyword Ad History
You will be shown by keyword Ad Background, via color bars often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. Normally, if you find a key word being advertised on by a fantastic PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to some market of the keyword that is larger. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a domainname.
This tool is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones that they tried and left (which could be ones that you avoid from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, search volume, as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Competition Check
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of key word, keyword collection , domain name, backlink, and comparison search results combined with data export. The functionality you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing.
I find their tools pretty useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Competition Check