Intro Competition On Google Adwords
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their own research tool. Competition On Google Adwords
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see results differed between every one of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to find related search results and vulnerable competitor sites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword showing SpyFu does the most granular deep-dive investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
At the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu targets price, which might or may not be important to your small business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Competition On Google Adwords
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also see a chart which goes over a period of a few years demonstrating the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to see keywords specific to only 2 of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click the natural tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competition On Google Adwords
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the exact same way You enter a place, key words and businesses, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and accessible contact information that may be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . Users can download the templates in the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin monitoring that reports back together with domain positions and keyword ranking changes. Utilizing the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, then was given the option to run a report or a report.
That sort of analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help ways for one to acquire an SEO edge on your competitors. Competition On Google Adwords
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can see behavior traffic, and segments.
Keyword Advertisement History
Keyword Ad Background will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is good persistent then you can look to apply that ad copy technique to a niche market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a particular domainname.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you can also exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Competition On Google Adwords
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of key word group domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing.
I find their tools pretty useful for competitive search. I do not use Their own Keyword Smart Search described above but the amount of information which They provide (in a simple fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Competition On Google Adwords