Introduction Competition Sites
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices alongside their keyword research tool. Competition Sites
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords I used were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
After running searches on my five evaluation terms, I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for a single keyword showing SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competition Sites
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a couple years demonstrating that the overall number of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to just 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Competition Sites
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the same manner You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and contact information that is accessible that may be exported into your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also You begin ongoing monitoring that keyword ranking changes and reports back with domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run a one-off report or a report.
This sort of analysis that is competitive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool quickly built an interactive data visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that will help ways for one to acquire an SEO edge. Competition Sites
Together with the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Advertisement Background will show you, through colour coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid from the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter look volume, from CPC as you can see, and you might exclude key words.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Competition Sites
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of keyword collection , domain, backlink, and comparison search results combined with boundless data export. The functionality that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for keyword research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing because our initial inspection, making it attractive to SMBs.
I find that their tools useful for research. I don’t use Their Keyword Smart Search described above but the number of data that They give (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Competition Sites