Introduction Competition Tools
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices alongside their own keyword research tool. Competition Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between each of my opponents. Were IT consultant marketing, online shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword showing SpyFu will the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competition Tools
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 websites. For the PPC version you can also see a graph which goes over a span of a few years demonstrating the general number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click the natural tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good notion of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competition Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same manner as a key word search: You enter keywords and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that can be exported to your CRM or lead management system of this site. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in hundreds of businesses. Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also Keywords youstart monitoring that keyword ranking changes and reports back with domain positions and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways to acquire an SEO advantage. Competition Tools
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different sites. Through this platform, you can view sections , time-of-day traffic, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad History, through color bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that ad copy technique to some niche market of that keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your niche) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter by CPC, look volume as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a search tool. Competition Tools
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of backlink name, keyword, keyword group, domain name, and comparison search results along with data export. The functionality that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing because our initial inspection, making it attractive to SMBs.
I find their tools useful for aggressive research. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Competition Tools