Introduction Competition Websites
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Competition Websites
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see outcomes differed between each of my competitors. Were pcmag advertising, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for one key word revealing how SpyFu does the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu targets cost, which might or may not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competition Websites
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a few years showing the overall number of key words being bid on by all three sites. You can also rollover the chart to find key words specific to only two of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Competition Websites
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the same way as a keyword search: You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and this website’s monthly advertising budget that can subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest any other optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin continuing monitoring that reports back together with weekly domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
That sort of competitive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for one to acquire an SEO edge. Competition Websites
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement Background, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they attempted and left (which could be ones that you avoid out of the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter search volume, from CPC as you can see, and you might exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Competition Websites
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of keyword collection , domain name, backlink, and competitor/domain comparison search results along with boundless data export. The performance you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed on its pricing because our review, making it even more attractive to SMBs.
I find that their tools useful for aggressive research. I don’t use Their own Keyword Smart Search as described above but the number of information which They provide (in a straightforward fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way Each project. Competition Websites