Background Competitions Database
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their keyword search tool. Competitions Database
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Key words to observe results differed between each of my competitors. The five keywords that I used were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that, after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word question, revealing how SpyFu will arguably the most granular deep-dive research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got the exact same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Competitions Database
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a few years demonstrating the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to just two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those keywords for your own use. As you can see I am on the ads tab however, the choices are comparable when you click on the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitions Database
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner as a search: You enter keywords and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and contact information that can subsequently be exported to lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back together with weekly domain rankings. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the option to run either a report or a recurring monthly report.
This Type of aggressive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways for one to gain an SEO edge on your competitors. Competitions Database
Along with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day visitors segments, and behavior.
Keyword Ad History
Advertisement History will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It shows a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of the key word”, plain and simple. If you see a key word being promoted on by a good PPC advertiser consistent it’s possible to look to employ that ad copy technique to some niche market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter search volume, by CPC as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a search instrument versus a research tool. Competitions Database
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of key word collection domain, backlink, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for the price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find their tools pretty useful for search. I don’t use Their own Keyword Smart Search described above but the amount of information which They give (in a simple fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Competitions Database