Introduction Competitive Ad Tracking
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options . Competitive Ad Tracking
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to see how results differed between every one of my opponents. The five key words I used were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
After conducting searches in my five evaluation terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word showing SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competitive Ad Tracking
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a couple years demonstrating the general amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable once you click on the natural tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Ad Tracking
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same manner as a search: You enter industries and keywords, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site ad budget that can be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin tracking that keyword ranking changes and reports back together with domain positions. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, then was given the option to run a report or a report.
That Type of aggressive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways for one to gain an SEO advantage. Competitive Ad Tracking
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of different websites. Through this stage, you can view behavior , time-of-day visitors, and segments.
Keyword Advertisement History
You will be shown by Advertisement Background, via color bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to apply that ad copy technique to a niche market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This instrument is useful in Taking a Look Your competitors (or larger players in your niche) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, by CPC, and you can exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Competitive Ad Tracking
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of competitor/domain comparison search results , key word collection, backlink, and domain name along with boundless data export. The functionality that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for ad hoc keyword research.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find their tools helpful for aggressive search. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each undertaking. Competitive Ad Tracking