Introduction Competitive Analysis Research
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their very own search tool. Competitive Analysis Research
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe how outcomes differed between each of my opponents. The five key words that I used were pcmag, digital marketing, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword query, revealing how SpyFu will arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the keyword results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Competitive Analysis Research
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also see a graph which goes over a period of a few years showing the overall amount of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to just 2 of the sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar once you click on the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look at if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Competitive Analysis Research
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same way You enter a location, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this website’s monthly ad budget and contact information that may subsequently be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also Keywords youstart monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run a one-off report or a monthly report.
This sort of analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps ways to gain an SEO edge. Competitive Analysis Research
Together with the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad Background, through colour coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It shows a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to employ that advertisement copy technique to some market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Key word history of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones that you prevent out of the gate). All this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter search volume, from CPC as you can see, and you might exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Competitive Analysis Research
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of domain name, key word group, backlink, and comparison search results combined with boundless data export. The functionality you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc keyword research.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing because our review, making it attractive to SMBs.
I find their tools pretty helpful for search that is competitive. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Competitive Analysis Research