Intro Competitive Analysis Software
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices along with their very own keyword research tool. Competitive Analysis Software
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Keywords to see results differed between every one of my opponents. Were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single key word revealing how SpyFu does arguably the most granular research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Competitive Analysis Software
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a period of a few years demonstrating the overall amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are similar once you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Analysis Software
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the exact same manner as a search: You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly ad budget and accessible contact information that can be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start tracking that reports back together with weekly domain positions and keyword ranking changes. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a one time report or a report.
This Type of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps ways for you to acquire an SEO edge on the competition. Competitive Analysis Software
Together with the SEO functionality of its main product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this stage, you can view time-of-day visitors sections, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It reveals a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is fantastic consistent you can look to employ that ad copy technique to a market of that larger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you can also exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Competitive Analysis Software
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of key word collection domain, backlink, and competitor/domain comparison search results combined with boundless data export. The functionality that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing since our inspection, making it all the more attractive to SMBs.
I find that their tools pretty helpful for search that is aggressive. I do not use Their Keyword Smart Search much as described above but the number of information which They give (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Competitive Analysis Software