Introduction Competitive Analytics
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Competitive Analytics
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe how results differed between each of my opponents. Were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a key word could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing how SpyFu does arguably the most granular investigation into key word data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received exactly the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitive Analytics
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also see a chart which goes back over a period of a few years showing the overall amount of key words being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable when you click on the organic tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitive Analytics
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site’s monthly advertising budget and contact information that is available that can subsequently be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords youbegin continuing monitoring that reports back together with domain positions and keyword ranking changes and’ve identified. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This Type of competitive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways for you to gain an SEO advantage on the competition. Competitive Analytics
Together with the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view behavior traffic, and sections.
Keyword Ad History
Keyword Advertisement Background will show you, via color bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic persistent then you can look to employ that ad copy technique to a niche market of that bigger keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a particular domain.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players on your niche) and which ones they tried and left (which may be ones for you to prevent out of the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, search volume, as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a search tool. Competitive Analytics
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs come with an infinite number of domain name, keyword, keyword group, backlink, and comparison search results combined with boundless data export. The performance you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools pretty helpful for research that is competitive. I do not use Their Keyword Smart Search described above but the amount of data that They give (in a simple fashion) at the price points that they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Competitive Analytics