Introduction Competitive Insights
SpyFu is one of the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Competitive Insights
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Key words to see outcomes differed between every one of my opponents. The five key words I used were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
After conducting searches I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for one key word query, showing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Competitive Insights
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 sites. For your PPC version you may also find a graph which goes over a period of a few years demonstrating that the general number of key words being bid on by all three websites. You can also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I am on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Insights
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same way as a search: You enter keywords and industries, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site’s monthly advertising budget and contact information that may subsequently be exported to lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin continuing tracking that reports back with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run either a report or a report.
This sort of analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help unearth ways for you to gain an SEO edge. Competitive Insights
Along with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, via coded bars often the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. If you find a keyword being advertised on by a fantastic PPC advertiser persistent then you can look to apply that ad copy technique to some market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a particular domain.
This instrument is useful in looking Your opponents (or larger players on your market ) and which ones that they attempted and left (which may be ones that you avoid from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you might exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Competitive Insights
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an unlimited number of backlink , keyword, keyword group, domain name, and competitor/domain comparison search results along with boundless data export. The performance that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc keyword study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed on its pricing since our review, which makes it even more attractive to SMBs.
I find that their tools pretty helpful for aggressive research. I do not use Their Keyword Smart Search described above but the amount of information that They provide (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Competitive Insights