Intro Competitive Intelligence For Seo
SpyFu is among the more feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own research tool. Competitive Intelligence For Seo
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Key words to observe results differed between each of my competitors. The five keywords I used were online shopping , digital marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competition websites.
I discovered that after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single key word query, revealing SpyFu does arguably the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the last year. I got the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competitive Intelligence For Seo
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For the PPC version you can also find a chart which goes over a span of a few years demonstrating the overall amount of key words being bid on by all three sites. You may also rollover the graph to find keywords specific to only 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of this graph. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable when you click the natural tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitive Intelligence For Seo
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way as a key word search: You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this site ad budget that can subsequently be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless industries. The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start continuing tracking that keyword position changes and reports back together with weekly domain rankings. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
That sort of analysis that is aggressive is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways for you to gain an SEO edge. Competitive Intelligence For Seo
With the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, via color bars often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a good PPC advertiser persistent you can look to employ that advertisement copy technique to some market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in looking Your opponents (or larger players on your niche) and which ones that they attempted and left (which could be ones for you to prevent out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter look volume, from CPC, and you can also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Competitive Intelligence For Seo
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an unlimited number of keyword collection domain, backlink, and comparison search results along with unlimited data export. The functionality that you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing because our initial review, which makes it all the more attractive to SMBs.
I find that their tools useful for competitive search. I do not use Their own Keyword Smart Search much as described above but the amount of information which They provide (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each project. Competitive Intelligence For Seo