Introduction Competitive Intelligence Seo
SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options . Competitive Intelligence Seo
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between each of my opponents. Were internet shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single key word revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitive Intelligence Seo
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you can also find a graph which goes over a period of a few years demonstrating that the overall amount of keywords being bid on by all three websites. You can also rollover the chart to find keywords specific to just 2 of the websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Intelligence Seo
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site’s monthly ad budget that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and begin tracking that reports back together with weekly domain positions and keyword ranking changes. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
This Type of analysis that is competitive is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive data visualization that showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways to acquire an SEO edge. Competitive Intelligence Seo
Together with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other sites. Through this platform, you can view behavior traffic, and sections.
Keyword Ad History
You will be shown by Advertisement Background, through colour bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to apply that ad copy technique to a niche market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or larger players in your market ) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Competitive Intelligence Seo
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an infinite number of comparison search results name, keyword collection, backlink, and domain name combined with boundless data export. The performance that you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed its pricing.
I find that their tools pretty helpful for competitive research. I don’t use Their own Keyword Smart Search described above but the number of data that They provide (in a simple fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Competitive Intelligence Seo