Background Competitive Intelligence Tools
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their own keyword search tool. Competitive Intelligence Tools
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my opponents. The five key words I used were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for a single keyword revealing SpyFu will arguably the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses on price, which may or may not be important to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Competitive Intelligence Tools
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you may also see a graph which goes back over a period of a couple years showing the overall number of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab however, the options are similar once you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Intelligence Tools
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts the same way You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and accessible contact information that can subsequently be exported into lead management system or your CRM. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing tracking that reports back with weekly domain positions and keyword position changes. Utilizing the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run either a report or a recurring report.
That sort of analysis that is competitive is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps ways for one to gain an SEO edge on your competitors. Competitive Intelligence Tools
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see segments, time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a good PPC advertiser consistent you can look to apply that advertisement copy technique to some market of that keyword that is bigger. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a specific domainname.
This tool is useful in looking Your opponents (or bigger players on your niche) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume, as you can see, and you might also exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a research tool. Competitive Intelligence Tools
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of keyword, keyword collection domain name, backlink, and comparison search results along with unlimited data export. The performance you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our review, making it even more attractive to SMBs.
I find their tools helpful for research that is aggressive. I don’t use Their Keyword Smart Search that They give (in a simple fashion) at the price points they provide is quite A nice combination. SpyFu makes its way Each undertaking. Competitive Intelligence Tools