Background Competitive Keywords List
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool choices along with their own keyword search tool. Competitive Keywords List
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor sites.
After running searches in my five test terms, I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word query, revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu targets monthly cost, which might or might not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitive Keywords List
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you can also find a graph which goes back over a period of a few years showing the overall amount of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of those websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, towards the right of the graph. It is possible to see and download those key words for your use. As you can see I am on the ads tab however, the choices are similar when you click the organic tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Keywords List
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly advertising budget and contact information that is accessible that can then be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. Users can download the templates from the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start continuing tracking that keyword ranking changes and reports back with weekly domain rankings. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
This Type of analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps ways to gain an SEO edge on the competition. Competitive Keywords List
With the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad History, via color coded bars often the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is good consistent you can look to apply that ad copy technique to a market of the keyword that is larger. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a particular domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones they attempted and left (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you might exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Competitive Keywords List
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of domain name, key word, keyword collection, backlink, and comparison search results along with data export. The performance you get with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing because our inspection, making it all the more attractive to SMBs.
I find their tools pretty useful for search that is aggressive. I don’t use Their Keyword Smart Search as described above but the amount of information which They provide (in a simple fashion) at the price points they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Competitive Keywords List