Intro Competitive Metrics
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Competitive Metrics
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how outcomes differed between each of my competitors. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition websites.
I found that after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word question, revealing SpyFu will arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitive Metrics
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you may also find a chart which goes over a span of a couple years demonstrating the general number of keywords being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Metrics
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly ad budget and contact information that may then be exported to lead management system or your CRM. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in countless industries. Users can download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart monitoring that keyword position changes and reports back together with domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
That Type of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help ways for one to gain an SEO edge on your competitors. Competitive Metrics
Along with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day traffic, sections, and behavior.
Keyword Advertisement History
You will be shown by Ad History, through color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a specific domain.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, from CPC, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Competitive Metrics
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of competitor/domain comparison search results , key word group, backlink, and domain along with unlimited data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing since our review, making it all the more attractive to SMBs.
I find their tools useful for research. I do not use Their Keyword Smart Search described above but the number of information that They provide (in a simple fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way Every undertaking. Competitive Metrics