Background Competitive Ranking
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices along with their own research tool. Competitive Ranking
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to see results differed between each of my opponents. Were online shopping , electronic marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competitor websites.
I found that after running searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single keyword query, revealing SpyFu will arguably the most granular deep-dive research into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu targets price, which might or may not be important to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Competitive Ranking
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you can also find a graph which goes over a span of a couple years demonstrating the overall number of key words being bid on by all three websites. You can also rollover the chart to see key words specific to only two of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitive Ranking
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same way as a keyword search: You enter key words and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that website’s monthly ad budget that may be exported into your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users can download the templates from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start tracking that keyword position changes and reports back together with weekly domain rankings. I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run either a report or a report.
This sort of competitive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways for you to gain an SEO advantage on the competition. Competitive Ranking
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can see sections , time-of-day traffic, and search-engine behaviour.
Keyword Ad History
Ad History will show you, through colour bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser consistent then you can look to employ that advertisement copy technique to a market of the larger keyword. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones they tried and abandoned (which could be ones for you to avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter search volume, by CPC as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Competitive Ranking
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of keyword, keyword collection , domain name, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing since our initial review, which makes it all the more attractive to SMBs.
I find that their tools helpful for aggressive search. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Competitive Ranking