Background Competitive Scan
SpyFu is one of the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices . Competitive Scan
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how results differed between every one of my opponents. Were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
After conducting searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for a single keyword revealing SpyFu will the most granular deep-dive research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competitive Scan
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you may also find a graph which goes over a period of a couple years showing that the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only two of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the options are comparable once you click the natural tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitive Scan
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same way You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site advertising budget and contact information that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start monitoring that keyword ranking changes and reports back with domain positions. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run either a report or a recurring report.
This Type of aggressive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps unearth ways for you to gain an SEO edge on your competitors. Competitive Scan
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, via color bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then it’s possible to look to apply that ad copy technique to some niche market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a particular domain.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players on your niche) and which ones they tried and left (which could be ones that you prevent from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, look volume, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Competitive Scan
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of backlink , key word, keyword collection, domain name, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc keyword research.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find their tools pretty helpful for research. I do not use Their own Keyword Smart Search which They give (in a simple fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Competitive Scan