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SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options . Competitive Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing mostly on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe outcomes differed between each of my opponents. Were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competition sites.
After running searches in my five test terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword question, showing SpyFu will the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be significant to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Competitive Tool
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a few years demonstrating the overall amount of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the choices are similar when you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Competitive Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and that site’s monthly advertising budget that can be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . Users may download the templates in the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You start continuing tracking that keyword position changes and reports back together with domain positions and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring monthly report.
That Type of competitive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that will help unearth ways for one to gain an SEO edge. Competitive Tool
With the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser persistent you can look to employ that advertisement copy technique to some market of that larger keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, look volume, and you might exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Competitive Tool
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All programs have an infinite number of comparison search results , key word collection, backlink, and domain name combined with data export. The functionality you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing.
I find their tools useful for search that is aggressive. I do not use Their Keyword Smart Search that They provide (in a simple fashion) at the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Competitive Tool