Intro Competitiveness Report
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options . Competitiveness Report
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see results differed between each of my competitors. The five key words I used were electronic marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword query, revealing SpyFu does the most granular deep-dive research into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competitiveness Report
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 sites. For your PPC version you may also find a chart which goes back over a span of a couple years demonstrating that the general number of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to just 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those key words for your own use. As you can see I am on the advertisements tab but the choices are comparable when you click the natural tab (on the top box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitiveness Report
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same way You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly advertising budget and available contact information that can then be exported to your CRM or direct management system of that site. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin monitoring that keyword position changes and reports back together with domain rankings. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring report.
That sort of competitive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization which showed where PCMag’s top key words overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways to gain an SEO edge on the competition. Competitiveness Report
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of other sites. Through this stage, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to apply that advertisement copy technique to some market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History History of a particular domain.
This tool is useful in looking Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Competitiveness Report
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of domain, keyword, keyword group, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for keyword study that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed its pricing since our initial review, which makes it attractive to SMBs.
I find that their tools pretty helpful for research that is aggressive. I do not use Their Keyword Smart Search much as described above but the number of information that They give (in a straightforward fashion) at the price points that they give is very A combination that is nice. SpyFu makes its way Each undertaking. Competitiveness Report