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SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options along with their very own search tool. Competitor Analysis Free Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how results differed between each of my competitors. The five key words I used were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I found that after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword showing how SpyFu does arguably the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Competitor Analysis Free Tools
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For your PPC version you may also find a graph which goes over a span of a few years showing that the general number of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to only two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar when you click on the natural tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Analysis Free Tools
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a keyword search: You enter keywords and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that is available that can be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless industries. The templates can be downloaded by users in the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back with domain positions. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the option to run a report or a report.
That sort of aggressive analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for you to acquire an SEO edge on the competition. Competitor Analysis Free Tools
Along with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see on-page behavior traffic, and sections.
Keyword Advertisement History
You will be shown by keyword Ad History, via colour bars often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this key word”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to employ that ad copy technique to some market of that larger keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the Keyword history of a domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter search volume, by CPC, and you can exclude keywords.
For me, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Competitor Analysis Free Tools
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of comparison search results , keyword collection, backlink, and domain name combined with unlimited data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty useful for search. I don’t use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Each undertaking. Competitor Analysis Free Tools