Background Competitor Analysis
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options . Competitor Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my opponents. Were IT consultant , electronic marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword revealing SpyFu will the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Competitor Analysis
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you may also see a chart which goes back over a period of a few years demonstrating that the overall number of keywords being bid on by all 3 sites. You may also rollover the graph to find keywords specific to only two of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitor Analysis
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the desk are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same manner as a search: You enter a place, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly advertising budget and contact information that is accessible that can be exported into your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin monitoring that reports back with domain positions and keyword ranking changes. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run either a one time report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool immediately built an interactive data visualization that showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways to acquire an SEO advantage on the competition. Competitor Analysis
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, through coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to apply that advertisement copy technique to a niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a specific domainname.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones they tried and left (which may be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a research tool. Competitor Analysis
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink , keyword, keyword group, domain, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find that their tools pretty useful for aggressive research. I don’t use Their own Keyword Smart Search explained above but the amount of information which They provide (in a straightforward fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way Each project. Competitor Analysis