Introduction Competitor Analysis Tools Free
SpyFu is among the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own search tool. Competitor Analysis Tools Free
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see how outcomes differed between each of my opponents. Were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single key word revealing SpyFu does the most granular investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Competitor Analysis Tools Free
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a span of a couple years demonstrating the general number of keywords being bid on by all three websites. You can also rollover the chart to see keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable when you click on the organic tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Analysis Tools Free
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same way You enter a place, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is available and this site’s monthly ad budget that may be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of businesses. Users may download the templates from the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run either a one time report or a monthly report.
That sort of analysis that is competitive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps ways to gain an SEO edge on the competition. Competitor Analysis Tools Free
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to a niche market of that keyword that is bigger. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones that they attempted and abandoned (which could be ones that you avoid out of the gate). All of this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, look volume as you can see, and you can also exclude keywords.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Competitor Analysis Tools Free
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of domain name, key word collection, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing since our inspection, making it all the more attractive to SMBs.
I find that their tools pretty helpful for research. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Competitor Analysis Tools Free