Background Competitor Analysis Tools Marketing
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their keyword research tool. Competitor Analysis Tools Marketing
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see results differed between each of my opponents. The five key words I used were IT consultant advertising, online shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
After running searches I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for one keyword revealing SpyFu will arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Competitor Analysis Tools Marketing
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also find a graph which goes back over a period of a few years showing the overall number of key words being bid on by all three websites. You can also rollover the graph to find key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Analysis Tools Marketing
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this desk you can subsequently add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts the exact same way You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of leads with this site advertising budget and accessible contact information that may subsequently be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of industries. Users can download the templates in the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youbegin ongoing tracking that keyword position changes and reports back with domain rankings and’ve identified. Using the tab, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run either a report or a report.
That Type of aggressive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps ways to acquire an SEO advantage. Competitor Analysis Tools Marketing
With the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view sections visitors, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad Background will show you, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it is fairly straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Keyword history of a domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a search tool. Competitor Analysis Tools Marketing
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of backlink name, keyword, keyword collection, domain name, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed its pricing.
I find their tools pretty useful for search. I don’t use Their own Keyword Smart Search as explained above but the amount of data which They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way Each project. Competitor Analysis Tools Marketing