Intro Competitor Analysis Tools
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their own search tool. Competitor Analysis Tools
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see how results differed between every one of my opponents. The five keywords that I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing SpyFu will the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Competitor Analysis Tools
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you can also find a graph which goes over a span of a couple years showing that the overall number of key words being bid on by all three sites. You can also rollover the graph to see key words specific to only two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this chart. You can see and download those keywords for your own use. As you can see I’m on the ads tab but the choices are similar once you click on the organic tab (on the upper box, the natural one on the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check in if you happen to be focusing on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Analysis Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the same way as a key word search: You enter a location, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that site advertising budget and contact information that is accessible that can be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless industries. Users may download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start tracking that reports back with domain rankings and keyword ranking changes. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the option to run a report or a report.
This sort of analysis that is competitive is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways to acquire an SEO edge on your competitors. Competitor Analysis Tools
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this platform, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
Advertisement History will show you, through colour coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to a market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a particular domainname.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones they tried and left (which could be ones that you prevent out of the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Competitor Analysis Tools
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of backlink , key word, keyword group, domain, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed its pricing.
I find that their tools helpful for competitive research. I do not use Their own Keyword Smart Search described above but the amount of information that They give (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way Each undertaking. Competitor Analysis Tools