Introduction Competitor Backlink Analysis
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Competitor Backlink Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my competitors. The five key words I used were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word question, revealing how SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Competitor Backlink Analysis
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 sites. For the PPC version you may also see a chart which goes over a span of a few years demonstrating the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to find key words specific to just two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the organic tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Backlink Analysis
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a search: You enter keywords and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and available contact information that can subsequently be exported into direct management system or your CRM. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin tracking that reports back with weekly domain rankings and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words picked up to five opponents’ URLs, and then was given the choice to run a report or a report.
That sort of analysis that is competitive is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways to acquire an SEO edge. Competitor Backlink Analysis
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view segmentsvisitors, and behavior.
Keyword Ad History
Ad Background will show you, through coded bars often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to a niche market of the bigger keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones they tried and left (which could be ones that you avoid from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could filter by CPC, look volume, and you can exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a research tool. Competitor Backlink Analysis
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of competitor/domain comparison search results , keyword, keyword collection, backlink, and domain name along with data export. The functionality that you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find their tools pretty useful for research. I do not use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Competitor Backlink Analysis