Introduction Competitor Backlink Analysis Tool
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Competitor Backlink Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords I used were internet shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
I found that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single keyword showing SpyFu will the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Competitor Backlink Analysis Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a few years demonstrating the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the options are similar when you click on the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Backlink Analysis Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same manner as a key word search: You enter a place, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and contact information that may then be exported to lead management system or your CRM. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups in countless businesses. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that keyword position changes and reports back together with weekly domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, then was given the choice to run a one time report or a recurring monthly report.
This Type of analysis that is competitive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive data visualization which revealed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways for you to acquire an SEO advantage on the competition. Competitor Backlink Analysis Tool
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement History will show you, via color bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser that is fantastic persistent then you can look to apply that advertisement copy technique to a niche market of that bigger keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a specific domainname.
This tool is useful in looking at keywords Which Have Been successful for Your competitors (or larger players on your niche) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter from CPC, search volume as you can see, and you might exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Competitor Backlink Analysis Tool
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of keyword group domain, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed on its pricing since our inspection, which makes it attractive to SMBs.
I find their tools pretty helpful for research that is competitive. I don’t use Their own Keyword Smart Search explained above but the number of information which They provide (in a simple fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Competitor Backlink Analysis Tool