Introduction Competitor Backlink Checker
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their own research tool. Competitor Backlink Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing primarily on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how outcomes differed between each of my opponents. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
After conducting searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing how SpyFu will the most granular deep-dive research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the exact same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Backlink Checker
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For your PPC version you can also see a chart which goes back over a period of a few years demonstrating the overall number of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to only two of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. You can see and download those key words for your use. As you can see I am on the ads tab but the choices are similar once you click the natural tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Backlink Checker
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the same manner as a keyword search: You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site ad budget and contact information that can be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in hundreds of industries. Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There’s also You start continuing monitoring that keyword position changes and reports back together with weekly domain positions and’ve identified. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords chose up to five competitors’ URLs, then was given the option to run a report or a recurring monthly report.
That sort of competitive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive data visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways to gain an SEO advantage. Competitor Backlink Checker
With the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day traffic sections, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Advertisement Background, through coded bars, how often the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to some market of that keyword. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domainname.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which could be ones for you to prevent from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, search volume, as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a research tool. Competitor Backlink Checker
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of competitor/domain comparison search results , key word group, backlink, and domain along with data export. The performance that you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more attractive for ad hoc keyword study.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing.
I find that their tools pretty helpful for search. I don’t use Their Keyword Smart Search much as described above but the number of data which They provide (in a simple fashion) in the price points that they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Competitor Backlink Checker