Introduction Competitor Content Analysis
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application choices . Competitor Content Analysis
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to observe results differed between each of my competitors. The five keywords that I used were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
I found that, after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for one keyword query, showing SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Content Analysis
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a period of a couple years showing that the overall number of keywords being bid on by all three sites. You may also rollover the graph to find key words specific to only 2 of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable once you click the natural tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitor Content Analysis
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the same manner You enter a location, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that site’s monthly advertising budget and contact information that is available that may subsequently be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of industries. The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also You begin ongoing tracking that keyword position changes and reports back with domain rankings and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
That sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument quickly built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that helps ways for one to acquire an SEO advantage. Competitor Content Analysis
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different websites. Through this platform, you can view segments, time-of-day traffic, and search-engine behaviour.
Keyword Ad History
Advertisement History will show you, via colour coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. If you find a key word being promoted on by a good PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a particular domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, search volume, and you can exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Competitor Content Analysis
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of backlink , key word, keyword collection, domain, and competitor/domain comparison search results along with boundless data export. The functionality you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find their tools pretty helpful for aggressive research. I don’t use Their Keyword Smart Search explained above but the number of data which They give (in a simple fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way Each project. Competitor Content Analysis