Introduction Competitor Finder Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Competitor Finder Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to see results differed between every one of my competitors. Were digital marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword query, showing how SpyFu will arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses on price, which may or may not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Finder Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also find a chart which goes over a period of a couple years demonstrating that the general amount of keywords being bid on by all 3 sites. You may also rollover the chart to find key words specific to just two of the websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Finder Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of the table you can then add selected keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts the same way as a keyword search: You enter keywords and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with the monthly advertising budget and accessible contact information that can be exported to your CRM or lead management system of this site. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start ongoing monitoring that reports back together with domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
That sort of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps ways for one to acquire an SEO advantage on the competition. Competitor Finder Tool
With the SEO functionality of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see time-of-day traffic segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, via colour bars frequently the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a specific domainname.
This tool is useful in looking Your opponents (or bigger players in your niche) and which ones that they tried and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, from CPC, and you might exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Competitor Finder Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an infinite number of comparison search results , keyword, keyword collection, backlink, and domain name combined with data export. The performance you get with SpyFu for the price is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing because our initial review, which makes it even more attractive to SMBs.
I find that their tools pretty useful for competitive research. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Competitor Finder Tool