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SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their keyword research tool. Competitor Keyword Analysis Free
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used the same set of five Keywords to observe how results differed between every one of my opponents. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition websites.
After running searches I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word question, revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got exactly the same level of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Guru both offer a much more detailed breakdown in this respect. SpyFu targets monthly cost, which might or might not be significant to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Competitor Keyword Analysis Free
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For your PPC version you can also find a chart which goes over a period of a few years showing that the general number of key words being bid on by all three websites. You can also rollover the graph to see keywords specific to just two of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Keyword Analysis Free
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter a location, keywords and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and contact information that may then be exported into your CRM or lead management system of that site. I’d like to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing tracking that keyword position changes and reports back with domain positions. Using the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the option to run a one time report or a recurring report.
This sort of aggressive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways to acquire an SEO advantage on the competition. Competitor Keyword Analysis Free
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view behavior , time-of-day traffic, and sections.
Keyword Advertisement History
Advertisement Background will show you, via colour bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I would listen to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Key word history of a domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your market ) and which ones they tried and abandoned (which could be ones that you prevent out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume, as you can see, and you might also exclude key words.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Competitor Keyword Analysis Free
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of backlink , keyword collection, domain name, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing.
I find that their tools pretty helpful for research that is competitive. I do not use Their own Keyword Smart Search much as described above but the amount of data which They provide (in a straightforward fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Competitor Keyword Analysis Free