Background Competitor Keyword Analysis
SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy application choices alongside their keyword research tool. Competitor Keyword Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe results differed between each of my opponents. The five key words I used were pcmag, electronic advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for a single keyword revealing how SpyFu will the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the last year. I received the same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Competitor Keyword Analysis
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you can also find a chart which goes over a period of a couple years demonstrating the general number of key words being bid on by all three sites. You may also rollover the graph to find key words specific to just 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the choices are comparable when you click the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Keyword Analysis
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the same way You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site advertising budget and accessible contact information that can subsequently be exported to lead management system or your CRM. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin ongoing tracking that reports back together with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
This Type of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool quickly built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways for you to gain an SEO edge. Competitor Keyword Analysis
With the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can view search-engine behaviour , time-of-day traffic, and segments.
Keyword Ad History
You will be shown by keyword Ad History, via colour coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to a niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Keyword history of a specific domainname.
This tool is useful in looking Your competitors (or bigger players on your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Competitor Keyword Analysis
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an infinite number of keyword, keyword group name, domain, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for keyword study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed its pricing.
I find their tools pretty helpful for competitive search. I don’t use Their Keyword Smart Search much as described above but the number of data that They give (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Each project. Competitor Keyword Analysis