Background Competitor Keyword Analysis Tool Free
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their very own keyword search tool. Competitor Keyword Analysis Tool Free
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between every one of my competitors. The five key words that I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, revealing SpyFu does arguably the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru equally offer a much more detailed breakdown in this respect. SpyFu focuses on monthly price, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Competitor Keyword Analysis Tool Free
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also see a chart which goes over a span of a couple years demonstrating that the general amount of keywords being bid on by all 3 sites. You may also rollover the chart to see keywords specific to only 2 of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the chart. It is possible to see and download those key words for your own use. As you can see I am on the ads tab however, the choices are comparable once you click the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Keyword Analysis Tool Free
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the exact same manner You enter a location, industries and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and this site ad budget that may subsequently be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in countless industries. Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youstart ongoing tracking that reports back together with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run a one-off report or a monthly report.
That sort of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for one to gain an SEO edge on your competitors. Competitor Keyword Analysis Tool Free
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, through colour bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent then you can look to employ that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History Keyword history of a domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to prevent from the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter search volume, from CPC, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Competitor Keyword Analysis Tool Free
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of domain, key word group, backlink, and competitor/domain comparison search results along with unlimited data export. The performance you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more attractive for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools useful for competitive search. I don’t use Their Keyword Smart Search which They provide (in a simple fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Competitor Keyword Analysis Tool Free