Introduction Competitor Keyword Analysis Tool
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their own search tool. Competitor Keyword Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe results differed between every one of my competitors. The five keywords that I used were pcmag, electronic marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for one keyword question, revealing SpyFu does arguably the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I received the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Competitor Keyword Analysis Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you can also find a graph which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable when you click the organic tab (on the upper box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to check in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Keyword Analysis Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you have researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner as a search: You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site’s monthly ad budget and contact information that can be exported into your CRM or lead management system. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in countless industries. Users may download the templates from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start tracking that reports back with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the option to run either a one-off report or a monthly report.
That Type of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization that revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways to gain an SEO edge on the competition. Competitor Keyword Analysis Tool
With the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view behavior visitors, and sections.
Keyword Ad History
You will be shown by keyword Ad Background, via color coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that advertisement copy technique to some niche market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones that they attempted and left (which could be ones that you prevent from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, look volume, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Competitor Keyword Analysis Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of comparison search results name, keyword group, backlink, and domain name combined with data export. The performance you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has actually slashed on its pricing since our original review, which makes it all the more attractive to SMBs.
I find that their tools pretty useful for search that is aggressive. I do not use Their Keyword Smart Search much as explained above but the number of data that They give (in a simple fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way Every undertaking. Competitor Keyword Analysis Tool