Intro Competitor Keyword Search
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy application choices alongside their very own search tool. Competitor Keyword Search
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see how outcomes differed between each of my competitors. Were online shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers such as PCMag) and to find related search results and vulnerable competition websites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for a single key word question, revealing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received exactly the same level of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Competitor Keyword Search
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For your PPC version you can also find a chart which goes over a span of a couple years showing the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to find keywords specific to just 2 of those sites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar once you click the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Keyword Search
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the same way You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is accessible and this site’s monthly ad budget that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless businesses. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start monitoring that reports back together with weekly domain rankings and keyword position changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
This sort of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage on the competition. Competitor Keyword Search
With the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can see time-of-day traffic segments, and on-page behavior.
Keyword Ad History
Ad History will show you, via colour bars, how often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that advertisement copy technique to a market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a domain.
This tool is useful in looking Your competitors (or bigger players in your niche) and which ones that they tried and left (which could be ones that you avoid out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, by CPC, and you can also exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Competitor Keyword Search
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of domain name, key word, keyword group, backlink, and comparison search results along with boundless data export. The performance you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed on its pricing since our review, making it all the more attractive to SMBs.
I find that their tools helpful for competitive search. I do not use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Competitor Keyword Search