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SpyFu is one of the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices . Competitor Keywords Free
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe results differed between every one of my competitors. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competitor sites.
I found that, after running searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one key word revealing SpyFu does arguably the most granular deep-dive research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I got the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Competitor Keywords Free
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a couple years demonstrating the overall amount of keywords being bid on by all 3 sites. You may also rollover the graph to find key words specific to only 2 of the sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar when you click on the organic tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Keywords Free
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the key words you have researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way You enter a location, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that site advertising budget that may then be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You start tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
This sort of analysis that is aggressive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps ways for one to acquire an SEO advantage on the competition. Competitor Keywords Free
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can view time-of-day visitors, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, via colour bars, how often the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that advertisement copy technique to a niche market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Ad History Keyword history of a particular domain.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your niche) and which ones they tried and left (which may be ones that you avoid out of the gate). All this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter look volume, from CPC, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Competitor Keywords Free
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an infinite number of keyword, keyword collection name, domain name, backlink, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc research.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find that their tools useful for competitive research. I don’t use Their Keyword Smart Search as described above but the amount of data which They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Competitor Keywords Free