Background Competitor Link Analysis
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their very own research tool. Competitor Link Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe how outcomes differed between each of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition websites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one key word revealing how SpyFu does the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received the same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Competitor Link Analysis
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For the PPC version you may also find a chart which goes over a period of a couple years showing the general number of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only two of the websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the options are comparable when you click the organic tab (on the top box, the organic one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Link Analysis
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add chosen key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the same manner as a keyword search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly advertising budget and available contact information that can be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. Users may download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin tracking that reports back with domain rankings and keyword ranking changes. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
This sort of analysis that is aggressive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to gain an SEO advantage. Competitor Link Analysis
Together with the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can view time-of-day traffic, sections, and on-page behavior.
Keyword Ad History
Keyword Advertisement Background will show you, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of information.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that advertisement copy technique to some market of the keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or bigger players in your niche) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter from CPC, look volume, as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword search tool. Competitor Link Analysis
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an unlimited number of competitor/domain comparison search results , key word, keyword collection, backlink, and domain combined with data export. The functionality you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing because our review, which makes it even more attractive to SMBs.
I find that their tools helpful for research. I do not use Their own Keyword Smart Search explained above but the number of information that They provide (in a simple fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Competitor Link Analysis