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SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Competitor Links
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see results differed between every one of my competitors. Were IT consultant , digital marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
After conducting searches on my five evaluation terms, I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single keyword showing SpyFu will arguably the most granular research into key word data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu targets monthly cost, which might or might not be important to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Competitor Links
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you can also find a chart which goes back over a period of a couple years demonstrating the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable once you click the natural tab (on the top box, the organic one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitor Links
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same manner as a key word search: You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and that site ad budget that may then be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There’s also Keywords youstart continuing monitoring that reports back together with weekly domain positions and keyword ranking changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run a one time report or a monthly report.
That sort of aggressive analysis is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to acquire an SEO advantage on the competition. Competitor Links
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different sites. Through this platform, you can see time-of-day traffic, sections, and behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, through coded bars frequently the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent then it’s possible to look to employ that advertisement copy technique to a niche market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a particular domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter look volume, from CPC as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Competitor Links
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs come with an infinite number of domain, keyword group, backlink, and comparison search results along with unlimited data export. The functionality you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed on its pricing.
I find that their tools pretty helpful for research. I do not use Their Keyword Smart Search described above but the number of information that They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every project. Competitor Links