Intro Competitor Monitoring Software
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Competitor Monitoring Software
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between each of my opponents. The five key words I used were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword query, revealing how SpyFu will arguably the most granular deep-dive research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the same degree of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or may not be important to your business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Competitor Monitoring Software
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you can also find a graph which goes back over a period of a couple years showing that the overall amount of keywords being bid on by all three websites. You may also rollover the chart to see keywords specific to only two of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable when you click on the natural tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Monitoring Software
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the same manner as a keyword search: You enter keywords and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and accessible contact information that can be exported to your CRM or lead management system of this site. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also Keywords youbegin tracking that reports back with domain positions and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a one-off report or a recurring report.
That Type of analysis that is aggressive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help ways to gain an SEO advantage. Competitor Monitoring Software
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can see behavior , time-of-day visitors, and sections.
Keyword Advertisement History
You will be shown by Advertisement Background, via color bars, how often the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a market of that larger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Key word history of a domain.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones that they attempted and left (which may be ones that you avoid from the gate). All of this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, by CPC, and you might also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Competitor Monitoring Software
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of competitor/domain comparison search results , keyword, keyword collection, backlink, and domain combined with data export. The functionality you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing because our inspection, making it attractive to SMBs.
I find their tools pretty helpful for research that is aggressive. I do not use Their own Keyword Smart Search much as explained above but the amount of data which They give (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Every undertaking. Competitor Monitoring Software