Introduction Competitor Research Adwords
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their own research tool. Competitor Research Adwords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see results differed between each of my opponents. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after running searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for one keyword question, revealing SpyFu will the most granular research into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the same degree of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Competitor Research Adwords
With SpyFu Kombat you can look at overlapping and website Certain keywords To get up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a couple years demonstrating that the overall number of keywords being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only two of those websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of the graph. You can view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are similar when you click the natural tab (on the top box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitor Research Adwords
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner as a key word search: You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with the monthly advertising budget and contact information that can be exported into your CRM or lead management system of this site. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users may download the templates in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin monitoring that keyword ranking changes and reports back together with domain rankings. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run a one-off report or a report.
That sort of aggressive analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways for you to acquire an SEO edge on the competition. Competitor Research Adwords
With the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can see sections , time-of-day traffic, and behavior.
Keyword Advertisement History
Keyword Ad History will show you, through color coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser persistent then you can look to apply that advertisement copy technique to a niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, look volume as you can see, and you can also exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search instrument versus a research tool. Competitor Research Adwords
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an unlimited number of keyword collection domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing because our original inspection, which makes it all the more attractive to SMBs.
I find their tools useful for search. I do not use Their Keyword Smart Search as described above but the number of data which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way Each project. Competitor Research Adwords