Intro Competitor Research
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their own research tool. Competitor Research
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe outcomes differed between every one of my opponents. The five key words that I used were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that after conducting searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for one key word showing SpyFu will the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu targets cost, which might or may not be important to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Competitor Research
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 sites. For your PPC version you may also see a graph which goes back over a period of a few years showing that the general amount of keywords being bid on by all three websites. You may also rollover the chart to see key words specific to just 2 of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar when you click on the organic tab (on the top box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Research
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can subsequently add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a keyword search: You enter industries and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with that website’s monthly ad budget and contact information that may then be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin continuing tracking that keyword ranking changes and reports back with domain positions. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run a report or a recurring report.
This Type of aggressive analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways to gain an SEO advantage. Competitor Research
With the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this stage, you can see time-of-day visitors, segments, and behavior.
Keyword Advertisement History
Ad Background will show you, via coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to a market of that bigger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones that they tried and left (which could be ones for you to prevent from the gate). All of this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter from CPC, search volume, as you can see, and you can also exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Competitor Research
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of domain name, keyword collection, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for ad hoc study.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find that their tools helpful for research that is aggressive. I do not use Their Keyword Smart Search much as described above but the amount of information that They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Competitor Research