Introduction Competitor Research Tools
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices . Competitor Research Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see results differed between every one of my opponents. The five keywords that I used were digital advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single keyword showing how SpyFu will arguably the most granular investigation into key word data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on monthly price, which may or may not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Research Tools
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also see a graph which goes over a period of a few years demonstrating the overall amount of keywords being bid on by all three websites. You can also rollover the chart to see key words specific to only two of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can see and download those keywords for your own use. As you can see I am on the ads tab but the choices are comparable once you click the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an notion of what of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Research Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of the table you can then add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way You enter a location, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and this site ad budget that may be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation tool, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu website and then upload to an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and start ongoing tracking that keyword position changes and reports back together with domain rankings. Using the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring monthly report.
That sort of analysis is another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways for you to acquire an SEO advantage on your competitors. Competitor Research Tools
Along with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see sections traffic, and on-page behavior.
Keyword Ad History
Ad History will show you, via color coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to some market of that keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History Key word history of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones that they tried and left (which may be ones for you to avoid from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, by CPC, and you can exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Competitor Research Tools
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of key word collection , domain name, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools helpful for research. I do not use Their own Keyword Smart Search described above but the number of information which They provide (in a straightforward fashion) at the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each undertaking. Competitor Research Tools