Intro Competitor Search
SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Competitor Search
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my competitors. The five keywords that I used were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
After conducting searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single key word showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competitor Search
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you may also see a graph which goes back over a span of a few years demonstrating the general amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab but the options are comparable when you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Search
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the exact same manner as a key word search: You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and available contact information that may be exported into your CRM or lead management system of this site. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of industries. Users can download the templates in the SpyFu website and then upload into a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart ongoing monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the option to run either a report or a recurring report.
That Type of analysis that is aggressive is another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps ways to acquire an SEO edge on your competitors. Competitor Search
With the SEO functionality of its main product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can see sections , time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through color bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Normally, if you find a key word being promoted on by a good PPC advertiser consistent then it’s possible to look to employ that ad copy technique to some niche market of the keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in Taking a Look Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All of this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, look volume, and you might exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Competitor Search
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an unlimited number of key word, keyword group , domain name, backlink, and competitor/domain comparison search results combined with data export. The performance you get with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find their tools useful for search that is competitive. I do not use Their Keyword Smart Search that They give (in a simple fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Competitor Search