Background Competitor Search Terms
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options alongside their keyword research tool. Competitor Search Terms
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see outcomes differed between each of my competitors. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for one key word revealing how SpyFu will arguably the most granular deep-dive research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Competitor Search Terms
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you may also find a graph which goes back over a period of a few years showing the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to see keywords specific to only 2 of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab but the choices are comparable once you click the organic tab (on the top box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Search Terms
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts the exact same way as a keyword search: You enter businesses and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and available contact information that can be exported into your CRM or direct management system of that site. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also You start continuing monitoring that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run either a report or a recurring monthly report.
This sort of analysis that is aggressive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which will help ways for one to gain an SEO edge on your competitors. Competitor Search Terms
Together with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement Background, via color bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser consistent then it’s possible to look to apply that advertisement copy technique to some niche market of the keyword. If I were advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter from CPC, search volume, and you might exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Competitor Search Terms
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of backlink , keyword group, domain name, and comparison search results combined with data export. The functionality you get with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has actually slashed on its pricing.
I find their tools helpful for aggressive research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Competitor Search Terms