Background Competitor Seo Tracking
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own keyword search tool. Competitor Seo Tracking
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to observe outcomes differed between every one of my competitors. The five keywords that I used were online shopping , digital marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competition websites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, revealing SpyFu does arguably the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received exactly the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Competitor Seo Tracking
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For the PPC version you can also see a graph which goes over a period of a couple years demonstrating the general number of keywords being bid on by all 3 sites. You may also rollover the chart to find key words specific to just two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, towards the right of the graph. You can see and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar when you click the organic tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Seo Tracking
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add chosen keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner as a search: You enter businesses and keywords, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that website’s monthly ad budget and contact information that is accessible that can then be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing tracking that keyword position changes and reports back with domain rankings. Using the tab, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the option to run a one-off report or a recurring monthly report.
This sort of competitive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help unearth ways to acquire an SEO edge. Competitor Seo Tracking
Together with the SEO functionality of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can see sections traffic, and on-page behavior.
Keyword Ad History
Keyword Ad Background will show you, through coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to some market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones they attempted and left (which could be ones that you avoid out of the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could also filter look volume, by CPC, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Competitor Seo Tracking
Pricing and Plans
Since I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans have an unlimited number of key word, keyword collection , domain, backlink, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more appealing for ad hoc study.
That is not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed on its pricing since our inspection, making it even more attractive to SMBs.
I find their tools pretty helpful for search. I don’t use Their Keyword Smart Search explained above but the number of data that They give (in a straightforward fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Competitor Seo Tracking