Introduction Competitor Site Analysis
SpyFu is among the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options along with their very own keyword search tool. Competitor Site Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my opponents. The five key words that I used were pcmag, digital advertising, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competition websites.
I found that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing how SpyFu will arguably the most granular deep-dive investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Competitor Site Analysis
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you can also see a graph which goes over a period of a couple years showing that the general number of key words being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just two of the websites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click on the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitor Site Analysis
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are either the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same way as a search: You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and that site ad budget that can be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of industries. Users may download the templates in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also You start continuing tracking that keyword ranking changes and reports back together with domain rankings and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the option to run a report or a report.
This Type of competitive analysis is another area where SpyFu stands outside, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument immediately built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways for one to gain an SEO edge on your competitors. Competitor Site Analysis
With the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can view time-of-day traffic, sections, and behavior.
Keyword Advertisement History
Keyword Ad History will show you, through color bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Normally, if you find a key word being promoted on by a good PPC advertiser persistent you can look to employ that ad copy technique to some market of the larger keyword. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Key word history of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones they tried and left (which may be ones for you to avoid from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can filter look volume, from CPC as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a search tool. Competitor Site Analysis
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of comparison search results name, keyword, keyword group, backlink, and domain along with unlimited data export. The performance that you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing.
I find their tools helpful for aggressive search. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Competitor Site Analysis