Background Competitor Site Analysis Tools
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Competitor Site Analysis Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to observe results differed between every one of my competitors. Were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competitor sites.
I found that after conducting searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword showing SpyFu will arguably the most granular deep-dive investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Competitor Site Analysis Tools
With SpyFu Kombat you can look at overlapping and website specific key words To get up to 3 sites. For the PPC version you can also find a chart which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 sites. You may also rollover the graph to see key words specific to only 2 of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of this graph. You can view and download those key words for your own use. As you can see I am on the advertisements tab however, the options are similar once you click on the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Competitor Site Analysis Tools
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add chosen keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the same way You enter a location, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and this site ad budget that can then be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. Users may download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start monitoring that keyword ranking changes and reports back together with domain positions and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a monthly report.
This sort of aggressive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that helps ways to gain an SEO advantage. Competitor Site Analysis Tools
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of different websites. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, via colour coded bars, how often the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser consistent then you can look to employ that ad copy technique to a niche market of that keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the Keyword history of a particular domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players on your niche) and which ones they attempted and left (which could be ones for you to prevent from the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter from CPC, look volume, and you might also exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Competitor Site Analysis Tools
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of key word collection domain name, backlink, and comparison search results along with boundless data export. The performance that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has actually slashed on its pricing because our original review, making it all the more attractive to SMBs.
I find that their tools pretty helpful for research that is aggressive. I don’t use Their own Keyword Smart Search described above but the amount of information that They give (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Competitor Site Analysis Tools