Background Competitor Site Traffic
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices alongside their own keyword research tool. Competitor Site Traffic
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe outcomes differed between each of my opponents. Were electronic advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s just for one key word query, revealing how SpyFu does the most granular investigation into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received exactly the exact same level of price breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Site Traffic
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you may also find a graph which goes back over a span of a few years demonstrating that the overall amount of key words being bid on by all 3 websites. You can also rollover the chart to find keywords specific to only 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar when you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Competitor Site Traffic
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can then add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner as a search: You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this site’s monthly ad budget that may subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and start continuing tracking that keyword position changes and reports back together with weekly domain rankings. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the choice to run either a report or a report.
That Type of analysis that is aggressive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help unearth ways to acquire an SEO advantage. Competitor Site Traffic
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Advertisement History, via coded bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser persistent you can look to apply that ad copy technique to a niche market of the larger keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This instrument is useful in looking Your competitors (or larger players in your niche) and which ones they attempted and left (which may be ones for you to prevent from the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter by CPC, look volume, and you might also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Competitor Site Traffic
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of keyword collection domain name, backlink, and comparison search results combined with boundless data export. The performance that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed on its pricing since our inspection, making it attractive to SMBs.
I find their tools helpful for search. I do not use Their Keyword Smart Search much as described above but the number of data which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Competitor Site Traffic