Introduction Competitor Source Code
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own keyword search tool. Competitor Source Code
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing primarily on its ad hoc keyword research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Keywords to see how outcomes differed between every one of my competitors. The five key words I used were online shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
After conducting searches in my five evaluation terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is only for one key word question, showing SpyFu does the most granular deep-dive research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu targets monthly cost, which may or might not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Competitor Source Code
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For the PPC version you can also see a chart which goes over a span of a couple years showing the overall amount of keywords being bid on by all three websites. You may also rollover the chart to find keywords specific to only 2 of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can view and download those keywords for your own use. As you can see I am on the ads tab however, the options are similar once you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Competitor Source Code
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same manner as a search: You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site advertising budget and contact information that may be exported to lead management system or your CRM. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also You start continuing monitoring that reports back with domain positions and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the option to run a one time report or a recurring monthly report.
That sort of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO edge. Competitor Source Code
Together with the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of different websites. Through this platform, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad Background will show you, through colour bars frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. If you see a keyword being advertised on by a good PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a niche market of the larger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a particular domainname.
This instrument is useful in looking Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Competitor Source Code
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of key word, keyword collection name, domain, backlink, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing because our review, making it all the more attractive to SMBs.
I find that their tools helpful for aggressive search. I do not use Their own Keyword Smart Search explained above but the amount of information that They give (in a simple fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Competitor Source Code