Introduction Competitor Tracking Tools
SpyFu is one of the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their own research tool. Competitor Tracking Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Key words to observe how results differed between every one of my competitors. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competitor websites.
After running searches in my five evaluation terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword revealing how SpyFu does the most granular research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Competitor Tracking Tools
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For the PPC version you may also see a graph which goes back over a span of a few years showing that the general amount of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just two of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click the organic tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Competitor Tracking Tools
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the table you can then add selected keywords for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the same manner You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and this site ad budget that can be exported into your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It is the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
That sort of aggressive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive data visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways for one to acquire an SEO edge on your competitors. Competitor Tracking Tools
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see behavior , time-of-day visitors, and sections.
Keyword Advertisement History
You will be shown by Advertisement Background, through colour coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being advertised on by a good PPC advertiser persistent then you can look to apply that advertisement copy technique to a market of the keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a particular domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or bigger players on your niche) and which ones they attempted and left (which could be ones that you avoid out of the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, look volume, as you can see, and you can exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Competitor Tracking Tools
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an unlimited number of keyword, keyword collection , domain name, backlink, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools pretty useful for search. I do not use Their Keyword Smart Search much as explained above but the number of data that They provide (in a simple fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Competitor Tracking Tools